Exploring Uncharted Waters: Use of Psychological Ownership Theory in Marketing

Journal of Marketing Theory and Practice

Volumn 23, Issue 2, 2015, Pages 140-147

  Hulland, John ^a   Thompson, Scott A ^b   Smith, Keith Marion ^c  

^a UNIVERSITY OF GEORGIA   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

^c BELMONT UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85009778199     PISSN: 10696679     EISSN: 19447175     Source Type: Journal    
DOI: 10.1080/10696679.2015.1002332     Document Type: Article

References (39)

1. Ariely, Daniel, Joel Huber, and Klaus Wertenbroch (2005), “When Do Losses Loom Larger Than Gains?” Journal of Marketing Research, 42 (2), 134–138.
2. Asatryan, Vahagn S., and Haemoon Oh (2008), “Psychological Ownership Theory: An Exploratory Application in the Restaurant Industry,” Journal of Hospitality and Tourism Research, 32 (3), 363–386.
3. Bearden, William O., and Richard G. Netemeyer (1999), Handbook of Marketing Scales: Multi-item Measures for Marketing and Consumer Behavior, Thousand Oaks, CA: Sage.
4. Belk, Russell W. (1988), “Possessions and the Extended Self,” Journal of Consumer Research, 15 (2), 139–168.
5. —— (2013), “Extended Self in a Digital World,” Journal of Consumer Research, 40 (3), 477–500.
6. ——, David M. Hardesty, and Randall L. Rose (2001), “Consumer Self-Confidence: Refinements in Conceptualization and Measurement,” Journal of Consumer Research, 28 (1), 121–134.
7. Brenner, Lyle, Yuval Rottenstreich, Sanjay Sood, and Baler Bilgin (2007), “On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect,” Journal of Consumer Research, 34 (3), 369–376.
8. Carmon, Ziv, and Daniel Ariely (2000), “Focusing on the Foregone: How Value Can Appear So Different to Buyers and Sellers,” Journal of Consumer Research, 27 (3), 360–370.
9. Dommer, Sara Loughran, and Vanitha Swaminathan (2013), “Ownership: The Role of Identity, Gender, and Self-Threat,” Journal of Consumer Research, 39 (5), 1034–1050.
10. Finlayson, Amalie (2005), “Online Gamer Killed for Selling Virtual Weapon,” The Sydney Morning Herald, March 30 (available at http://www.smh.com.au/news/World/Online-gamer-killed-for-selling-virtual-weapon/2005/03/30/1111862440188.html).
11. Fuchs, Christoph, Emanuela Prandelli, and Martin Schreier (2010), “The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand,” Journal of Marketing, 74 (1), 65–79.
12. Gruner, Richard L., Christian Homburg, and Bryan A. Lukas (2014), “Firm-Hosted Online Brand Communities and New Product Success,” Journal of the Academy of Marketing Science, 42 (1), 29–48.
13. Isidore, Chris (2013), “New Facebook Flap: Your Face in Some Product’s Ad,” CNN Money, September 5 (available at http://money.cnn.com/2013/09/05/technology/social/facebook-privacy/).
14. Jenkins-Guarnieri, Michael A., Stephen L. Wright, and Brian D. Johnson (2012), “The Relationships Among Attachment Style, Personality Traits, Interpersonal Competency, and Facebook Use,” Journal of Applied Developmental Psychology, 33 (6), 294–301.
15. Johnson, Eric J., John Hershey, Jacqueline Meszaros, and Howard Kunreuther (1993), “Framing, Probability Distortions, and Insurance Decisions,” Journal of Risk and Uncertainty, 7, 35–51.
16. Jussila, Iiro, Anssi Tarkiainen, Marko Sarstedt, and Joseph F. Hair (2015), “Individual Psychological Ownership: Concepts, Evidence, and Implications for Research in Marketing,” Journal of Marketing Theory and Practice, 23 (2), 121–139.
17. Kahneman, Daniel, Jack L. Knetsch, and Richard Thaler (1990), “Experimental Tests of the Endowment Effect and the Coase Theorem,” Journal of Political Economy, 98 (6), 1325–1348.
18. Kaplan, Andreas M., and Michael Haenlein (2010), “Users of the World, Unite! The Challenges and Opportunities of Social Media,” Business Horizons, 53 (1), 59–68.
19. Karahanna, Elena, Nan (Andy) Zhang, Xin (Sean) Xu, and Yan Xu (2013), “Needs-Oriented Technology Acceptance Model: A Motivation-Needs Lens to Social Media Use,” working paper, Terry College of Business, University of Georgia.
20. Karahanna, Elena, Sean Xin Xu, and Nan (Andy) Zhang (2015), “Psychological Ownership Motivation and the Use of Social Media,” Journal of Marketing Theory and Practice, 23 (2), 185–207.
21. Kim, Molan, and Scott Thompson (2013), “Customer-to-Customer Relationship Management (CCRM): CCRM Strategies and Customer Responses,” working paper, Terry College of Business, University of Georgia.
22. Knetsch, Jack L., and Jack A. Sinden (1984), “Willingness to Pay and Compensation Demanded: Experimental Evidence of an Unexpected Disparity in Measures of Value,” Quarterly Journal of Economics, 99 (3), 507–521.
23. Kurt, Didem, and J. Jeffrey Inman (2013), “Mispredicting Others’ Valuations: Self-Other Difference in the Context of Endowment,” Journal of Consumer Research, 40 (1), 78–89.
24. Lee, Younghwa, and Andrew N. K. Chen (2011), “Usability Design and Psychological Ownership of a Virtual World,” Journal of Management Information Systems, 28 (3), 269–308.
25. Lessard-Bonaventure, Simon, and Jean-Charles Chebat (2014), “Psychological Ownership, Touch, and Willingness to Pay for an Extended Warranty,” Journal of Marketing Theory and Practice, 23 (2), 224–235.
26. Muñiz, Albert M., Jr., and Hope Jensen Schau (2005), “Religiosity in the Abandoned Apple Newton Brand Community,” Journal of Consumer Research, 31 (4), 737–747.
27. Nenkov, Gergana Y., J. Jeffrey Inman, and John Hulland (2008), “Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes,” Journal of Consumer Research, 35 (1), 126–141.
28. Nesselroade, Jr., K. Paul, James K. Beggan, and Scott T. Allison (1999), “Possession enhancement in an interpersonal context: An extension of the mere ownership effect,” Psychology & Marketing, 16(1), 21–34.
29. Ortutay, Barbara (2012), “Users Express Anger at Instagram’s Privacy Policy,” Associated Press, December 18 (available at http://www.mercurynews.com/ci_22215165/users-express-anger-at-instagrams-privacy-policy).
30. Paul, Ian (2010), “It’s Quit Facebook Day, Are You Leaving?” PCWorld, May 31(available at http://www.pcworld.com/article/197621/It_Quit_Facebook_Day_Are_You_Leaving.html).
31. Peck, Joann, and Suzanne B. Shu (2009), “The Effect of Mere Touch on Perceived Ownership,” Journal of Consumer Research, 36 (3), 434–447.
32. Pierce, Jon L., and Iiro Jussila (2010), “Collective Psychological Ownership Within the Work and Organizational Context: Construct Introduction and Elaboration,” Journal of Organizational Behavior, 31 (6), 810–834.
33. Pierce, Jon L., and Iiro Jussila (2011), Psychological Ownership and the Organizational Context: Theory, Research Evidence, and Application, Cheltenham, U.K.: Edward Elgar.
34. Pierce, Jon L., Tatiana Kostova, and Kurt T. Dirks (2001), “Towards a Theory of Psychological Ownership in Organizations,” Academy of Management Review, 26 (2), 298–310.
35. Pierce, Jon L., Tatiana Kostova, and Kurt T. Dirks (2003), “The State of Psychological Ownership: Integrating and Extending a Century of Research,” Review of General Psychology, 7 (1), 84–107.
36. Shu, Suzanne B., and Joann Peck (2011), “Psychological Ownership and Affective Reaction: Emotional Attachment Process Variables and the Endowment Effect,” Journal of Consumer Psychology, 21 (4), 439–452.
37. Strahilevitz, Michal A., and George Loewenstein (1998), “The Effect of Ownership History on the Valuation of Objects,” Journal of Consumer Research, 25 (3), 276–289.
38. Thaler, Richard (1980), “Toward a Positive Theory of Consumer Choice,” Journal of Economic Behavior and Organization, 1 (1), 39–60.
39. Xu, Zhengchuan, Ofir Turel, and Yufei Yuan (2012), “Online Game Addiction Among Adolescents: Motivation and Prevention Factors,” European Journal of Information Systems, 21 (3), 321–340.