Market orientation of service networks: Direct and indirect effects on sustained competitive advantage

Journal of Strategic Marketing

Volumn 15, Issue 4, 2007, Pages 349-368

  Evanschitzky, Heiner ^a  

^a UNIVERSITY OF MÜNSTER   (Germany)

Author keywords

Company performance; Industrial organization; Market orientation; Resource based view of the firm; Service networks

Indexed keywords

EID: 85006604434     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540701318864     Document Type: Article

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