The Impact of E-CRM on Organisational and Individual Behavior: The Effect of the Remuneration and Reward System

International Journal of E-Business Research (IJEBR)

Volumn 3, Issue 2, 2007, Pages 13-23

  Letaifa, Soumaya Ben ^a   Perrien, Jean ^a  

^a UNIVERSITÉ DU QUÉBEC À MONTRÉAL   (Canada)

Author keywords

behavior; customer; e CRM; relationship; remuneration

Indexed keywords

EID: 85001544895     PISSN: 15481131     EISSN: 1548114X     Source Type: Journal    
DOI: 10.4018/jebr.2007040102     Document Type: Article

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