Leveling the playing field: E-marketing’s impact on lodging operations

Journal of Hospitality and Leisure Marketing

Volumn 7, Issue 4, 2001, Pages 45-60

  Gregory, Susan ^a   Breiter, Deborah ^b  

^a Department of Environmental and Radiological Health Sciences   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

E marketing; Internet sales; Lodging operations; Technology

Indexed keywords

EID: 84997961893     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v07n04_05     Document Type: Article

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