A customer analysis course for the marketing curriculum

Journal of Marketing Education

Volumn 19, Issue 2, 1997, Pages 2-15

  Anderson, Beverlee B ^a  

^a CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959245737     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/027347539701900202     Document Type: Article

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