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Volumn 3, Issue 3, 2005, Pages 337-347

Building theory from practice

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Indexed keywords


EID: 84993724988     PISSN: 14761270     EISSN: None     Source Type: Journal    
DOI: 10.1177/1476127005055795     Document Type: Editorial
Times cited : (45)

References (21)
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    • The Disintegration of Strategic Management: It's Time to Consolidate Our Gains
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    • Are the Strategic Stars Aligned for Your Corporate Brand?
    • (Reprint R0102K)
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  • 6
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    • The Dynamics of Organizational Identity
    • Hatch, M. J. and Schultz, M. (2002) ‘The Dynamics of Organizational Identity’, Human Relations 55(8): 989-1017.
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    • Hatch, M.J.1    Schultz, M.2
  • 7
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    • Bringing the Corporation into Corporate Branding
    • Hatch, M. J. and Schultz, M. (2003) ‘Bringing the Corporation into Corporate Branding’, European Journal of Marketing 37(7-8): 1041-1065.
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    • Hatch, M.J.1    Schultz, M.2
  • 8
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    • Reconsidering the Role of the Practical Theorist: On(re) Connecting Theory to Practice in Organization Theory
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    • Olins, W. (1989) Corporate Identity. Boston, MA: Harvard Business School Press.
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    • Olins, W.1
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    • Using Paradox to Build Management and Organization Theories
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    • Cycles of Corporate Branding: The Case of LEGO Company
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  • 19
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    • Post-culture: Is the Organizational Culture Literature Dominant, but Dead?
    • Paper presented at the Third International Conference on Organizational Symbolism and Organizational Culture Milan
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  • 20
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.