Teaching Marketing Research With the Internet

Journal of Education for Business

Volumn 74, Issue 1, 1998, Pages 44-49

  Siu, Wai Sum ^a   Chau, Lewis Long Fung ^a  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0013440174     PISSN: 08832323     EISSN: 19403356     Source Type: Journal    
DOI: 10.1080/08832329809601660     Document Type: Article

References (9)

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3. Ho, J. K., 1997. Lessons on Internet strategies from business school Websites. Hong Kong Manager, 33 (1): 22–24.
4. Malhotra, N. K., 1992. Shifting perspective on the shifting paradigm in marketing research: A new paradigm in marketing research. Journal of the Academy of Marketing Science, 20 (4): 379–387.
5. Perreault, W. D., Jr. 1992. The shifting paradigm in marketing research. Journal of the Academy of Marketing Science, 20 (Fall): 367–375.
6. Porter, L. W., and McKibbin, L. E., 1988. Management education and development: Drift on thrust into the 21st century?, New York: McGraw-Hill.
7. Steele, H. C., and Yam, E. P., 1989. Research in Hong Kong. The Hong Kong Manager, 25 (2): 21–27.
8. Thomas, M. J., 1991. “ The education and training of marketing managers ”. In The marketing digest, Edited by: Thomas, M. J., and Waite, N. E., 28–34. Oxford: Heinemann Professional Publishing.
9. Tam, K. C., and Siu, W. S., 1996. Teaching statistical analysis in the market research course at tertiary institutions in Hong Kong. Journal of Education for Business, 71 (5): 301–304.