Implications of mass communication theory for asymmetric public relations evaluation

Journal of Communication Management

Volumn 7, Issue 4, 2003, Pages 304-316

  Mccoy, Mairead ^a   Hargie, Owen ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Communication theory; Evaluation; Public relations

Indexed keywords

EID: 84993033366     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540310807449     Document Type: Article

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