Public Relations Strategies for Creating Mass Media Content: A Case Study of the National Basketball Association

Public Relations Review

Volumn 26, Issue 4, 2000, Pages 481-497

  Fortunato, John A ^a  

^a SAINT PETER'S UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0009999038     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0363-8111(00)00060-6     Document Type: Article

References (10)

1. Maxwell E. McCombs and Donald L. Shaw, "The Agenda-setting Function of the Mass Media," Public Opinion Quarterly 36 (1972), pp. 176-187.
2. Maxwell E. McCombs, Donald L. Shaw, and David Weaver (ed.), "Communication and Democracy: Exploring the Intellectual Frontiers in Agenda-setting Theory," (Mahwah, NJ: Lawrence Erlbaum Associates, 1997).
3. Maxwell E. McCombs and Donald L. Shaw, "The Evolution of Agenda-setting Research: Twenty-five Years in the Marketplace of Ideas," Journal of Communication 43 (1993), pp. 58-67.
4. Robert Entman, "Framing: Toward Clarification of a Fractured Paradigm," Journal of Communication 43 (1993), pp. 51-58.
5. Ibid., p. 55.
6. Kevin Carragee, Mark Rosenblatt, and Gene Michaud, "Agenda-setting Research: A Critique and Theoretical Alternative," in Sari Thomas (ed.), Studies in Communication, Vol. 3, (Norwood, NJ: Ablex, 1987), pp. 35-49.
7. Everett M. Rogers, James W. Dearing, and Dorine Bregman, "The Anatomy of Agenda-setting Research," Journal of Communication 43 (1993), pp. 68-84.
8. Lawrence A. Wenner, "Media, Sports, and Society: The Research Agenda," in Lawrence A. Wenner, (ed.), Media, Sports, and Society (Newbury Park: Sage, 1989), pp. 13-48.
9. Janet Lever and Stanton Wheeler, "Mass Media and the Experience of Sport" Communication Research 20 (1993), pp. 125-143.
10. Rich Brown, "NBC Cable Moves Vex Affiliates," Broadcasting and Cable 126 (June 17, 1996), p. 15.