Only PR outcomes count — That is the real bottom line

Journal of Communication Management

Volumn 3, Issue 1, 1998, Pages 66-73

  Lindenmann, Walter K ^a  

^a Ketchum Public Relations Worldwide   (United States)

Author keywords

Effectiveness yardstick; Evaluation; Ketchum; Outcomes; Outgrowths; Outputs

Indexed keywords

EID: 84992933483     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb023485     Document Type: Review

References (3)

1. Institute for Public Relations Research & Education (IPRRE) (1997) ‘Guidelines and Standards for Measuring and Evaluating PR Effectiveness’, University of Florida, P.O. Box 118400, Gainesville, FL 32611-8400; tel: 352 392 0280; fax: 352 846 1122; e-mail: www/jou.ufl. edu/iprrc/homepage.html.
2. International Committee of Public Relations Consultancies Associations (ICO) (1997) “How To Get Real Value From Public Relations: A Client Guide to Designing Measurable Communications Objectives”, Willow House, Willow Place, London SW1P 1JH, United Kingdom; tel: +44(0) 171 233 6026; fax: +44(0) 171 828 4797.
3. Association of Media Evaluation Companies (AMEC) (1997) ‘The Power of the Media — and How to Measure It’, 9 Lincoln's Inn Fields, London WC2A3BP, United Kingdom; tel: + 44(0)171 430 0699; fax: +44(0) 171 404 1493.