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Volumn 3, Issue 1, 1998, Pages 66-73
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Only PR outcomes count — That is the real bottom line
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Author keywords
Effectiveness yardstick; Evaluation; Ketchum; Outcomes; Outgrowths; Outputs
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Indexed keywords
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EID: 84992933483
PISSN: 1363254X
EISSN: None
Source Type: Journal
DOI: 10.1108/eb023485 Document Type: Review |
Times cited : (5)
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References (3)
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