메뉴 건너뛰기




Volumn 3, Issue 1, 1998, Pages 66-73

Only PR outcomes count — That is the real bottom line

Author keywords

Effectiveness yardstick; Evaluation; Ketchum; Outcomes; Outgrowths; Outputs

Indexed keywords


EID: 84992933483     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb023485     Document Type: Review
Times cited : (5)

References (3)
  • 1
    • 28244494407 scopus 로고    scopus 로고
    • Guidelines and Standards for Measuring and Evaluating PR Effectiveness
    • University of Florida, P.O. Box 118400, Gainesville, FL 32611-8400; tel: 352 392 0280; fax: 352 846 1122; e-mail:
    • Institute for Public Relations Research & Education (IPRRE) (1997) ‘Guidelines and Standards for Measuring and Evaluating PR Effectiveness’, University of Florida, P.O. Box 118400, Gainesville, FL 32611-8400; tel: 352 392 0280; fax: 352 846 1122; e-mail: www/jou.ufl. edu/iprrc/homepage.html.
    • (1997)
  • 2
    • 28244438241 scopus 로고    scopus 로고
    • How To Get Real Value From Public Relations: A Client Guide to Designing Measurable Communications Objectives
    • Willow House, Willow Place, London SW1P 1JH, United Kingdom; tel: +44(0) 171 233 6026; fax: +44(0) 171 828 4797
    • International Committee of Public Relations Consultancies Associations (ICO) (1997) “How To Get Real Value From Public Relations: A Client Guide to Designing Measurable Communications Objectives”, Willow House, Willow Place, London SW1P 1JH, United Kingdom; tel: +44(0) 171 233 6026; fax: +44(0) 171 828 4797.
    • (1997)
  • 3
    • 84992993316 scopus 로고    scopus 로고
    • The Power of the Media — and How to Measure It
    • 9 Lincoln's Inn Fields, London WC2A3BP, United Kingdom; tel: + 44(0)171 430 0699; fax: +44(0) 171 404 1493
    • Association of Media Evaluation Companies (AMEC) (1997) ‘The Power of the Media — and How to Measure It’, 9 Lincoln's Inn Fields, London WC2A3BP, United Kingdom; tel: + 44(0)171 430 0699; fax: +44(0) 171 404 1493.
    • (1997)


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.