Evaluation: An opportunity to raise the standing of PR

Journal of Communication Management

Volumn 6, Issue 4, 2002, Pages 305-307

  Fairchild, Michael ^a  

^a The Fairchild Consultancy   (United Kingdom)

Author keywords

Best practice; Effectiveness; Evaluation; Measurement; PR status; Reputation; Strategic role; Threat; Toolkit; Tools; Urgency

Indexed keywords

EID: 84993082481     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540210807125     Document Type: Article

References (0)