Understanding practices at the “ethnic” marketing/entrepreneurship interface: A case study of Kirit Pathak

Qualitative Market Research: An International Journal

Volumn 7, Issue 3, 2004, Pages 183-193

  Chaudhry, Shiv ^a   Crick, Dave ^a  

^a BIRMINGHAM CITY UNIVERSITY   (United Kingdom)

Author keywords

Entrepreneurialism; Ethnic groups; Interface management; Marketing management; Private ownership

Indexed keywords

EID: 84993008449     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750410540191     Document Type: Article

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