Strategic and organizational determinants of information system sophistication: An analysis of the uptake of database marketing in the financial services industry

European Journal of Information Systems

Volumn 6, Issue 3, 1997, Pages 141-154

  Fletcher, Keith ^a   Wright, George ^b  

^a UNIVERSITY OF EAST ANGLIA   (United Kingdom)

^b UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 21944433786     PISSN: 0960085X     EISSN: 14769344     Source Type: Journal    
DOI: 10.1057/palgrave.ejis.3000270     Document Type: Article

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