Use of persuasion knowledge by the millennial generation

Young Consumers

Volumn 10, Issue 1, 2009, Pages 71-81

  Henrie, Kenneth M ^a   Taylor, D Christopher ^a  

^a EASTERN NEW MEXICO UNIVERSITY   (United States)

Author keywords

Consumers; Influence; Retailing; Selling; Young adults

Indexed keywords

EID: 84992978629     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610910940800     Document Type: Article

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