Managing greenness in technology marketing

Journal of Systems and Information Technology

Volumn 11, Issue 4, 2009, Pages 331-346

  Karjaluoto, Heikki ^a   Simula, Henri ^a   Lehtimaki, Tuula ^b   Salo, Jari ^b  

^a AALTO UNIVERSITY   (Finland)

^b UNIVERSITY OF OULU   (Finland)

Author keywords

Green marketing; Marketing strategy; Product development

Indexed keywords

EID: 84992969598     PISSN: 13287265     EISSN: 17588847     Source Type: Journal    
DOI: 10.1108/13287260911002486     Document Type: Article

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