R&D/Marketing Communication During the Fuzzy Front-End

IEEE Transactions on Engineering Management

Volumn 42, Issue 3, 1995, Pages 243-258

  Moenaert, Rudy K ^a,b   Meyer, Arnoud De ^c   Souder, William E ^d   Deschoolmeester, Dirk ^e  

^a FREE UNIVERSITY OF BRUSSELS   (Belgium)

^b DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

^c INSEAD   (France)

^d UNIVERSITY OF ALABAMA IN HUNTSVILLE   (United States)

^e VLERICK BUSINESS SCHOOL   (Belgium)

Author keywords

[No Author keywords available]

Indexed keywords

DATA PROCESSING; INFORMATION DISSEMINATION; MARKETING; RESEARCH AND DEVELOPMENT MANAGEMENT; STRATEGIC PLANNING;

FUZZY FRONT END; MARKETING TASK ANALYZABILITY; MARKETING TASK VARIABILITY; MAXIMUM UNCERTAINTY REDUCTION;

PROJECT MANAGEMENT;

EID: 0029359594     PISSN: 00189391     EISSN: 15580040     Source Type: Journal    
DOI: 10.1109/17.403743     Document Type: Article

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