Customer Reactions to Service Provider Overgenerosity

Journal of Service Research

Volumn 4, Issue 3, 2002, Pages 205-216

  Estelami, Hooman ^a   de Maeyer, Peter ^b  

^a FORDHAM UNIVERSITY   (United States)

^b marketing practice group of Monitor Company   (United States)

Author keywords

attitudes; banking; service; structural equation modeling; technology

Indexed keywords

EID: 84992818017     PISSN: 10946705     EISSN: None     Source Type: Journal    
DOI: 10.1177/1094670502004003004     Document Type: Article

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