Resources and Organizational Identities: The Role of Rhetoric in the Creation of Competitive Advantage

Management Communication Quarterly

Volumn 20, Issue 2, 2006, Pages 186-212

  Sillince, John A A ^a  

^a ASTON UNIVERSITY   (United Kingdom)

Author keywords

competitive advantage; multiple identities; organizational identity; RBV; resource based theory; rhetoric; strategy

Indexed keywords

EID: 84990361309     PISSN: 08933189     EISSN: None     Source Type: Journal    
DOI: 10.1177/0893318906293587     Document Type: Article

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