Networked Healthcare: The network is the customer: Setting the stage for fundamental change in pharmaceutical sales and marketing

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 6, Issue 3, 2006, Pages 165-171

  Pesse, Marc ^a   Erat, Pablo ^b   Erat, Anna ^b  

^a NONE   (Switzerland)

^b NONE

Author keywords

network analysis; networked healthcare; physician access; stakeholder influence

Indexed keywords

EID: 84990351371     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5050038     Document Type: Article

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