Marketing Masterclass: A consistent approach for assessing the value of prescribing and non-prescribing customers

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 5, Issue 4, 2005, Pages 309-315

  Meyer, Meike ^a   Pesse, Marc ^b  

^a Executive Insight   (Switzerland)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84990375362     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040249     Document Type: Article

References (3)

1. Wilson A.L. (1994) ‘Influencing prescribers’, Topics in Hospital Pharmacy Management, 14(3), 40–46.
2. Mintzberg H. (1983) Power In and Around Organizations, Prentice-Hall, Englewood Cliffs, New Jersey.
3. Luker K.A. Hogg C. Austin L. Ferguson B. Smith K. (1998) ‘Decision making: The context of nurse prescribing’, Journal of Advanced Nursing, 27(3), 657–665.