Globalising medical services: Operational modes in the internationalisation of medical service firms

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 2, Issue 3, 2002, Pages 232-240

  Orava, Markus ^a  

^a UNIVERSITY OF TURKU   (Finland)

Author keywords

core competence; internationalisation; medical services; operational modes

Indexed keywords

EID: 84990348431     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040081     Document Type: Article

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