Customer relationship management in the pharmaceutical industry: The role of the patient advocacy group

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 1, Issue 3, 2001, Pages 203-214

  Buttle, Francis ^a   Boldrini, Jorge ^a  

^a NONE

Author keywords

customer relationship management; PAG; partnership; pharmaceutical industry; relationship marketing

Indexed keywords

EID: 84990351374     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040030     Document Type: Article

References (6)

1. Buttle F. (1999) The S.C.O.P.E. of customer relationship management. International Journal of Customer Relationship Management, 1(4) pp. 327–336.
2. Buttle F. (1999) The S.C.O.P.E. of customer relationship management. International Journal of Customer Relationship Management, 1(4) pp. 327–336.
3. Raviv S. Katz M. (1989) ‘Gaining third-party allies to market pharmaceuticals, Pharmaceutical Executive, (volume and page refs).
4. Reader's Digest/Roper Healthcare Study 1997.
5. “Pharmaceutical Partners Group” is a partnership between voluntary health organisations and the pharmaceutical industry.
6. Raviv S. Katz M. (1989) “Pharmaceutical Partners Group” is a partnership between voluntary health organisations and the pharmaceutical industry