Introduction to the special issue on aesthetics, images and vision

Marketing Theory

Volumn 6, Issue 1, 2006, Pages 5-10

  Schroeder, Jonathan E ^a  

^a UNIVERSITY OF EXETER   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84990348127     PISSN: 14705931     EISSN: None     Source Type: Journal    
DOI: 10.1177/1470593106061886     Document Type: Editorial

References (16)

1. Albus, V. and Heine, A. (2004) Leica: Views of Brand Culture. Berlin: Nicholai Verlag.
2. Becker, H.S. (ed.) (1981) Exploring Society Photographically. Chicago, IL: University of Chicago Press.
3. Cotton, C. (2004) The Photograph as Contemporary Art. London: Thames & Hudson.
4. Delamare, F. and Guineau, B. (2000) Colour: Making and Using Dyes and Pigments. London: Thames & Hudson.
5. Dowling, G.R. (1993) ‘Developing your Image into a Corporate Asset’, Long Range Planning 26(2): 101–109.
6. Goffman, E. (1979) Gender Advertisements: Studies in the Anthropology ofVisual Communication. New York: Harper and Row.
7. Guthey, E. and Jackson, B. (2005) ‘CEO Portraits and the Authenticity Paradox’, Journal of Management Studies 42(July): 1057–1082.
8. Hall, S. (ed.) (1997) Representation: Cultural Representations andSignifying Practices. London: Sage.
9. Lash, S. and Urry, J. (1994) Economies of Sign and Space. London: Sage.
10. Park, C.W. Jaworski, B.J. and MacInnis, D.J. (1986) ‘Strategic Brand Concept-Image Management’, Journal of Marketing 50(October): 135–145.
11. Rosa, J.A., Porac, J.F., Runser-Spanjol, J. and Saxon, M.S. (1999) ‘Sociocognitive Dynamics in a Product Market’, Journal of Marketing 63(Special Issue): 64–77.
12. Schroeder, J.E. (2002) Visual Consumption. London: Routledge.
13. Schroeder, J.E. (2005) ‘The Artist and the Brand’, European Journal of Marketing 39(11/12): 1291–1305.
14. Schroeder, J.E. and Salzer-Mörling, M. (eds) (2006) Brand Culture. London: Routledge.
15. Stern, B.B., Zinkhan, G.M. and Jaju, A. (2001) ‘Marketing Images: Construct Definition, Measurement Issues, andTheory Development’, Marketing Theory 1(2): 201–224.
16. van Leeuwen, T. and C. Jewitt (eds) (2001) Handbook of Visual Analysis. London: Sage.