Creating, connecting and supporting active consumers

Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing

Volumn 2, Issue 1, 2001, Pages 73-80

  De Brantes, Francois S ^a   Galvin, Robert S ^b  

^a GE Corporate HQ ^*  (United States)

^b NONE

Author keywords

active consumer

Indexed keywords

EID: 84990347699     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5040056     Document Type: Article

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