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Volumn 8, Issue 2, 1988, Pages 66-69
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Consumer reaction to a direct-to-consumer prescription drug advertising campaign.
a
a
NONE
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Author keywords
[No Author keywords available]
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Indexed keywords
ADVERTIZING;
ARTICLE;
CONSUMER;
HUMAN;
INFORMATION PROCESSING;
PRESCRIPTION;
UNITED STATES;
ADVERTISING;
CONSUMER PARTICIPATION;
DATA COLLECTION;
HUMAN;
PRESCRIPTIONS, DRUG;
STATISTICS;
UNITED STATES;
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EID: 0024023598
PISSN: 07373252
EISSN: None
Source Type: Journal
DOI: None Document Type: Article |
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Times cited : (29)
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References (0)
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