Narrative text biases attending the critical incidents technique

Qualitative Market Research: An International Journal

Volumn 3, Issue 4, 2000, Pages 178-186

  Burns, Alvin C ^a   Williams, Laura A ^b   “Trey” Maxham, James ^c  

^a LOUISIANA STATE UNIVERSITY   (United States)

^b LOUISIANA TECH UNIVERSITY   (United States)

^c UNIVERSITY OF VIRGINIA   (United States)

Author keywords

Communications; Disclosure; Marketing research; Qualitative techniques

Indexed keywords

EID: 84986166202     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750010349279     Document Type: Review

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