Television advertising: In need of reinvention?

International Journal of Advertising

Volumn 15, Issue 4, 1996, Pages 302-313

  Dawson, Charles ^a  

^a Neomedion Ltd   (United Kingdom)

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[No Author keywords available]

Indexed keywords

EID: 0038714210     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.1080/02650487.1996.11104661     Document Type: Article

References (4)

1. Admap (1995) The False Prophets of Interactivity: What the Digital Revolution Really Means for Advertisers. Henley-on-Thames: Admap. October.
2. Coopers & Lybrand (1994) Media Unit Report. London: C&L.
3. Financial Times (annually) The FT Top 500. London: Financial Times.
4. Schultz, D.E., Tannenbaum, S.I., Lauterborn, R.F., Integrated Marketing Communications: Putting It Together and Making It Work. USA: NTC.