Tourism branding and nation building in China

International Journal of Culture, Tourism and Hospitality Research

Volumn 5, Issue 3, 2011, Pages 227-234

  Scott, Noel ^a   Suwaree Ashton, Ann ^a   Ding, Peiyi ^a   xu, Honggang ^a  

^a UNIVERSITY OF QUEENSLAND   (Australia)

Author keywords

Brand identity; Brand management; China; Destination management; Image

Indexed keywords

EID: 84986146471     PISSN: 17506182     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506181111156925     Document Type: Review

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