Branding TV: Principles and practices

Branding TV: Principles and Practices

Volumn , Issue , 2005, Pages 1-158

  McDowell, Walter ^a   Batten, Alan ^a  

^a NONE

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[No Author keywords available]

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EID: 85078626617     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780080460437     Document Type: Book

References (16)

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3. Bayan, R. (1987). Words That Sell. Chicago: Contemporary Books.
4. De Chernatony, L., McDonald, M. (2003). Creating Powerful Brands. Oxford, UK: Butterworth Heinemann.
5. Dickey, L. (1994). The Franchise: Building Radio Brands. Washington, DC: National Association of Broadcasters (NAB).
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7. Hiebing, R.G., Cooper, S.W. (1994). The Successful Marketing Plan: A Disciplined and Comprehensive Approach. Lincolnwood, IL: NTC Business Books.
8. Kapferer, J.N. (1992). Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity. New York: The Free Press.
9. Keller, K.L. (2003). Strategic Brand Management: Building, Measuring and Managing Brand Equity. Upper Saddle River, NJ: Prentice Hall.
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12. Von Oech, R. (1998). A Whack on the Side of the Head: How You Can Be More Creative. New York: Warner Books
13. Webster, J.G., Phalen, P., Lichty, L.W. (2000). Ratings Analysis: The Theory and Practice of Audience Research. Hillsdale, NJ: Lawrence Erlbaum Associates.
14. Werz, E., Germain, S. (1998) Phrases That Sell: The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas. Chicago: Contemporary Books.
15. Yoffie, D.B., Kwak, M. (2001). Judo Strategy: Turning Your Competitor's Strength to Your Advantage. Boston, MA: Harvard Business School Press.
16. Zyman, S. (1999). The End of Marketing as We Know It. New York: Harper Business.