'You had to be there': Why marketers are increasingly experiencing consumers for themselves and the impact of this on the role and remit of consumer professionals

International Journal of Market Research

Volumn 42, Issue 2, 2000, Pages 207-217

  Trevaskis, Helen ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0013165474     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.1177/147078530004200204     Document Type: Article

References (4)

1. Coates, J. (1998) Building consumer insight: researching things to life. MRS Conference Paper.
2. Handy, C. (1999) The New Alchemists: How Visionary People Make Something out of Nothing. London: Hutchinson.
3. Interbrand Newell & Sorrell (2000) Twenty-five Visions: The Future of Brands. London: Macmillan Business.
4. Pine, Joseph B. & Gilmore, J.H. (1999). The Experience Economy: Work is Theatre & Every Business is a Stage. London: HBS Press.