The impediments to initiating planning

Journal of Strategic Marketing

Volumn 4, Issue 2, 1996, Pages 129-142

  Harris, Lloyd C ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Plan formulation; Plan implementation; Plan initiation; Planning process

Indexed keywords

EID: 0040542500     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/096525496346939     Document Type: Article

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