-
1
-
-
0002277959
-
Shades of Green: A Multidimensional Analysis of Environmental Advertising
-
Banerjee, Subhabrata, Charles Gulas, & Easwar Slyer (1995). “Shades of Green: A Multidimensional Analysis of Environmental Advertising,” Journal of Advertising 24 (2), 21-32.
-
(1995)
Journal of Advertising
, vol.24
, Issue.2
, pp. 21-32
-
-
Banerjee Subhabrata1
Gulas, C.2
Slyer, E.3
-
2
-
-
0009021835
-
Advertorials in Magazines: Current Use and Compliance with Industry Standards
-
Cameron, Glen T., Ju Pak, HeeKim Kuen, & Hyun Bong (1996). “Advertorials in Magazines: Current Use and Compliance with Industry Standards,” Journalism and Mass Communication Quarterly 73 (3), 722-733.
-
(1996)
Journalism and Mass Communication Quarterly
, vol.73
, Issue.3
, pp. 722-733
-
-
Cameron Glen, T.1
Pak, J.2
Kuen, H.3
Bong, H.4
-
3
-
-
84986160594
-
Attracting Visitors to a One-Season Area
-
Flognfeldt, Thor, Jr. (1998). “Attracting Visitors to a One-Season Area,” Journal of International Hospitality, Leisure, & Tourism Management 1 (4), 93-113.
-
(1998)
Journal of International Hospitality, Leisure, & Tourism Management
, vol.1
, Issue.4
, pp. 93-113
-
-
Flognfeldt Thor1
-
4
-
-
0032331667
-
Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation
-
Gourville, John T. (1998). “Pennies-a-Day: The Effect of Temporal Reframing on Transaction Evaluation,” Journal of Consumer Research 24 (2), 395-408.
-
(1998)
Journal of Consumer Research
, vol.24
, Issue.2
, pp. 395-408
-
-
Gourville John, T.1
-
5
-
-
84937298758
-
Public Sector Marketing in Australia: Commercial/Economic versus Political/Social Orientation
-
Graham, Peter (1995). “Public Sector Marketing in Australia: Commercial/Economic versus Political/Social Orientation,” Journal of Nonprofit and Public Sector Marketing 3 (3/4), 85-109.
-
(1995)
Journal of Nonprofit and Public Sector Marketing
, vol.3
, Issue.3
, pp. 85-109
-
-
Graham Peter1
-
6
-
-
0032377038
-
Environmental Regulation, Investment Timing and Technology Choice
-
Gray, Wayne B. & Ronald J. Shadbegian (1998). “Environmental Regulation, Investment Timing and Technology Choice.” The Journal of Industrial Economics 46 (2), 235-256.
-
(1998)
The Journal of Industrial Economics
, vol.46
, Issue.2
, pp. 235-256
-
-
Gray Wayne, B.1
Shadbegian, R.J.2
-
7
-
-
0002273385
-
Time Oriented Advertising: A Content Analysis of Magazine Advertising
-
Gross, Barbara and Jagdish N. Sheth (1989). “Time Oriented Advertising: A Content Analysis of Magazine Advertising,” Journal of Marketing 53 (4), 76-83.
-
(1989)
Journal of Marketing
, vol.53
, Issue.4
, pp. 76-83
-
-
Gross Barbara1
Sheth, J.N.2
-
8
-
-
0347470364
-
An Empirical Analysis of Yellow Pages Advertising Practices by Veterinarians
-
Halatin, Ted & John K. Ross III (1994). “An Empirical Analysis of Yellow Pages Advertising Practices by Veterinarians,” Health Marketing Quarterly 12 (1), 129-140.
-
(1994)
Health Marketing Quarterly
, vol.12
, Issue.1
, pp. 129-140
-
-
Halatin Ted1
Ross, J.K.2
-
10
-
-
0003250558
-
Mirror, Mirror on the Wall, Whats Unfair on the Reflections on Advertising?”
-
Holbrook, Morris B. (1987). “Mirror, Mirror on the Wall, What’s Unfair on the Reflections on Advertising?” Journal of Marketing 51 (3), 95-103.
-
(1987)
Journal of Marketing
, vol.51
, Issue.3
, pp. 95-103
-
-
Holbrook Morris, B.1
-
11
-
-
0002934032
-
Content Analysis in Consumer Research
-
Kassarjian, H.H. (1977). “Content Analysis in Consumer Research,” Journal of Consumer Research 4 (3), 8-18.
-
(1977)
Journal of Consumer Research
, vol.4
, Issue.3
, pp. 8-18
-
-
Kassarjian, H.H.1
-
13
-
-
0031321419
-
Pro-Social Consumer Influence Strategies: When and How Do They Work?
-
Osterhus, Thomas L. (1997). “Pro-Social Consumer Influence Strategies: When and How Do They Work?” Journal of Marketing 61 (3), 16-29.
-
(1997)
Journal of Marketing
, vol.61
, Issue.3
, pp. 16-29
-
-
Osterhus, T.L.1
-
14
-
-
0001220166
-
Reliability of Nominal Data Based on Qualitative Judgments
-
Perreault, William D., Jr. & Laurence E. Leigh (1989). “Reliability of Nominal Data Based on Qualitative Judgments,” Journal of Marketing Research 26 (2), 135-148.
-
(1989)
Journal of Marketing Research
, vol.26
, Issue.2
, pp. 135-148
-
-
Perreault William, D.1
Leigh, L.E.2
-
15
-
-
0040094587
-
Physical Environment Television Advertisement Themes: 1979 and 1989
-
Peterson, Robin T. (1991). “Physical Environment Television Advertisement Themes: 1979 and 1989,” Journal of Business Ethics 10 (2), 221-228.
-
(1991)
Journal of Business Ethics
, vol.10
, Issue.2
, pp. 221-228
-
-
Peterson Robin, T.1
-
17
-
-
85023518769
-
Green Consumers Make Inroads
-
Runyan (1998). “Green Consumers Make Inroads,” World Watch 11 (6), 9-11.
-
(1998)
World Watch
, vol.11
, Issue.6
, pp. 9-11
-
-
Runyan1
-
18
-
-
16144366733
-
Symbolic Role of Animals in Print Advertising: Content Analysis and Conceptual Development
-
Spears, Nancy E., John C. Mowen, & Goutam Chakraborty (1996). “Symbolic Role of Animals in Print Advertising: Content Analysis and Conceptual Development,” Journal of Business Research 37 (2), 87-96.
-
(1996)
Journal of Business Research
, vol.37
, Issue.2
, pp. 87-96
-
-
Spears Nancy, E.1
Johnmowen, C.2
Chakraborty, G.3
-
19
-
-
0002475590
-
An Analysis of Corporate Ethical Code Studies: Where Do We Go From Here?
-
Stevens, Betsy (1994). “An Analysis of Corporate Ethical Code Studies: Where Do We Go From Here?” Journal of Business Ethics 13 (1), 63-70.
-
(1994)
Journal of Business Ethics
, vol.13
, Issue.1
, pp. 63-70
-
-
Stevens Betsy1
-
20
-
-
84937302058
-
Gender Representations: The Case of Greek Magazine Advertisements
-
Zotos, Yiorgos C. & Steven Lysonski (1994). “Gender Representations: The Case of Greek Magazine Advertisements,” Journal of Euromarketing 3 (2), 27-48.
-
(1994)
Journal of Euromarketing
, vol.3
, Issue.2
, pp. 27-48
-
-
Zotos Yiorgos, C.1
Lysonski, S.2
|