Creating sustainable competitive advantage through marketing information system technology: A triangulation methodology within the banking industry

International Journal of Bank Marketing

Volumn 16, Issue 2, 1998, Pages 80-89

  Colgate, Mark ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986131398     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652329810206734     Document Type: Article

References (48)

1. Afifi, A. and Clark, V. (1984), Computer Aided Multivariate Analysis, Lifetime Learning Publications, Belmont, CA.
2. Amit, R. and Shoemaker, P.J. (1993), “Strategic assets and organisational rents”, Strategic Management Journal, Vol. 14, January, pp. 33-46.
3. Barney, J.B. (1991), “Firm resources and sustained competitive advantage”, Journal of Management, Vol. 17, March, pp. 99-120.
4. Barney, J.B., McWilliams, A. and Turk, T. (1989), “On the relevance of the concept of entry barriers in the theory of competitive strategy”, Proceedings of the Strategic Management Society, San Francisco, CA.
5. Berelson, J. (1980), “The use of content analysis in longitudinal studies”, in Krippendorff, K. (Ed.), Content Analysis, Sage, Beverly Hills, CA.
6. Bharadwaj, S.G., Varadarajan, P.R. and Fahy, J. (1993), “Sustainable competitive advantage in service industries: a conceptual model and research propositions”, Journal of Marketing, Vol. 57, October, pp. 83-99.
7. Brien, R.H. and Stafford, J.E. (1968), “Marketing information systems: a new dimension for marketing research”, Journal of Marketing, Vol. 32 No. 3, July, pp. 19-23.
8. Burton, D. (1996), “Gender relations in the British banking industry”, The Services Industries Journal, Vol. 16 No. 4, pp. 527-43.
9. Buzzell, R.D., Cox, D.F. and Brown, R.V. (1969), Market Research and Information Systems, McGraw-Hill, New York, NY.
10. Chambers, D. (1993), “Setting your sights on the customer”, Bank Marketing, February, pp. 40-4.
11. Child, D. (1991), The Essential of Factor Analysis, Holt, Rinehart and Winston, London.
12. Clarke, P. (1990), “An empirical analysis of useful financial ratios: an explanatory study of Irish public quoted companies, IBAR, Vol. 11, pp. 40-52.
13. Clemons, E.K. (1986), “Information systems for sustainable competitive advantage”, Information and Management, Vol. 10 No. 11, pp. 131-6.
14. Clemons, E.K. and Row, M. (1991), “Sustaining IT advantage: the role of structural differences”, MIS Quarterly, September, pp. 275-92.
15. Colgate, M. (1996), “Information technology and sustainable competitive advantage: empirical findings from the financial services industry”, unpublished PhD thesis, University of Ulster.
16. Cox, D.F. and Good. R.E. (1967), “How to build a marketing information system”, Harvard Business Review, May/June, pp. 145-54.
17. Cressey, P. and Scott, P. (1992), “Employment technology and industrial relations in UK clearing banks: is the honeymoon over?”, New Technology, Work and Empowerment, Vol. 7 No. 2, pp. 4-45.
18. Dawes, J. and Worthington, S. (1996), “Customer information systems and competitive advantage: a case study of a top ten building society”, International Journal of Bank Marketing, Vol. 14 No.4, pp. 36-44.
19. Denzin, N.K. (1978), The Research Act, McGraw-Hill, New York, NY.
20. Domegan, C. (1995), “Information technology and customer service”, unpublished DPhil thesis, University College Galway.
21. Fletcher, K. and Wright, G. (1994), “Organisational strategic and technical barriers to successful implementation of database marketing”, Marketing Education Group, pp. 362-71.
22. Fletcher, K. and Wright, G. (1996), “The strategic context for informations system use: an empirical study of the financial services industry”, International Journal of Information Management, Vol. 16 No. 2, pp. 119-31.
23. Graf, F. (1979), “Information systems for marketing”, Marketing Trends, Vol. 2, pp. 1-3.
24. Graham, K. (1992), “Database marketing with a PC-based MCIF”, Journal of Retail Banking, Vol. 24 No. 2, pp. 17-24.
25. Hand, M. (1989), “Managing strategic investment in information systems”, Management Accounting UK, Vol. 67 No. 9, p. 46.
26. Harman, H. (1967), Modern Factor Analysis, University of Chicago Press, Chicago, IL.
27. Hofer, C.W. and Schendel, D. (1978), Strategy Formulation: Analytical Concepts, West, St Paul, MN.
28. Hughes, T.J. (1992), “The customer database: cross-selling financial services”, International Journal of Bank Marketing, Vol. 10 No. 3, pp. 11-16.
29. Katz, M. (1988), “Marketing CIF”, Bank Systems and Equipment, April, pp. 62-5.
30. Kim, J. and Mueller, C. (1978), Factor Analysis, Sage, London.
31. Kotler, P. (1991), Marketing Management-Analysis, Planning, Implementation and Control, 4th ed., Prentice-Hall, London.
32. Li, E.Y., McLeod, R. Jr and Rogers, J.C. (1993), “Marketing information systems in the fortune 500 companies: past, present, future”, Journal of Management Information Systems, Vol. 10 No.1, pp. 165-92.
33. Logica (1990), “Marketing capabilities of financial services firms hindered by IT”, Precision Marketing, 26 February, p. 37.
34. Lucey, T. (1987), Management Information Systems, 5th ed., DP Publications, London.
35. Mitchell, J.W. and Sparks L. (1986), “Marketing information systems in the major UK banks”, International Journal of Bank Marketing, Vol. 6 No. 5, pp. 14-28.
36. Porter, M.E. (1985), Competitive Advantage: Creating and Sustaining Superior Performance, Free Press, New York, NY.
37. Prendergast, G.P. and Marr, N.E. (1993), “The future of self-service technologies in retail banking”, The Service Industries Journal, Vol. 14 No.1, pp. 94-114.
38. Radding, A. (1989), “Banks use PC-based systems to tap CIF, boost sales and develop relationships”, Bank Administration, November, pp. 60-4.
39. Remenyi, D. (1991), An Introduction to Strategic Planning, NCC Blackwell, London.
40. Rust, R. and Zahorik, A. (1993), “Customer satisfaction, customer retention and market share”, Journal of Retailing, Vol. 69 No. 2, pp. 193-215.
41. Sisodia, R.S. (1992), “Marketing information and decision support systems for services”, Journal of Services Marketing,Vol. 6 No. 1, pp. 51-64.
42. Smith, S.V., Brien, R.H. and Stafford, J.E. (1968), “Marketing information systems: an introductory overview”, in Smith, S.V., Brien, R.H. and Stafford, J.E. (Eds), Readings in Marketing Information Systems, Houghton-Mifflin, Boston, MA.
43. Storbacka, K. (1994), The Nature of Customer Relationship Profitability: Analysis of Relationships and Customer Bases in Retail Banking, Report 55, Swedish School of Economics and Business Administration, Helsinki.
44. Talvinen, J.M. (1995), “Information systems in marketing: identifying new opportunities for applications”, European Journal of Marketing, Vol. 29 No. 1, pp. 8-26.
45. Trout, N. (1992), “Turning a profit”, Banking Technology, April, pp. 22-4.
46. Wernerfelt, B. (1984), “A resource based view of the firm”, Strategic Management Journal, Vol. 5, pp. 171-80.
47. Wiseman, C. (1988), “Attack and counterattack: the new game in information technology”, Planning Review, Vol. 16, September/October, pp 6-12.
48. Whybrow, M. (1994 “Pruning the branches”, International Journal of Retail & Distribution Management (Retail Insights Supplement), Vol. 11, Autumn.