Tailoring e-service quality through CRM

Managing Service Quality: An International Journal

Volumn 13, Issue 6, 2003, Pages 520-531

  Gurău, Călin ^a  

^a HERIOT WATT UNIVERSITY   (United Kingdom)

Author keywords

Customer relations; Customer satisfaction; Service quality assurance

Indexed keywords

EID: 84986121873     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520310506577     Document Type: Article

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