Assessing customer-salesperson interactions in a retail chain: Differences between city and country retail districts

Marketing Intelligence & Planning

Volumn 21, Issue 5, 2003, Pages 292-304

  Wong, Amy ^a   Sohal, Amrik ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Cities; Customer loyalty; Retail trade; Services marketing; SERVQUAL; Shops

Indexed keywords

EID: 84986121002     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500310490247     Document Type: Review

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