Segmenting the market of firsttime visitors to an island destination

International Journal of Culture, Tourism and Hospitality Research

Volumn 6, Issue 2, 2012, Pages 154-172

  Cave, Jenny ^a   Hennessey, Sean ^a   Yun, Dongkoo ^a   Macdonald, Roberta ^a  

^a UNIVERSITY OF PRINCE EDWARD ISLAND   (Canada)

Author keywords

Canada; Cluster analysis; First time visitors; Continuum; Cultural tourism; Islands; Market segmentation; Travel activities

Indexed keywords

EID: 84986108392     PISSN: 17506182     EISSN: None     Source Type: Journal    
DOI: 10.1108/17506181211233081     Document Type: Article

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