Activity preferences of Asian international and domestic American university students: An alternate basis for segmentation

Journal of Vacation Marketing

Volumn 9, Issue 3, 2003, Pages 260-270

  Kim, Kakyom ^a   Jogaratnam, Giri ^a  

^a EASTERN MICHIGAN UNIVERSITY   (United States)

Author keywords

activity preferences; cluster analysis; factor analysis; segmentation; students

Indexed keywords

EID: 33644606144     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670300900305     Document Type: Article

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