Channel efficiency: Franchise versus non-franchise systems

Journal of Marketing Channels

Volumn 6, Issue 3-4, 1998, Pages 1-15

  Yoo, Boonghee ^a   Donthu, Naveen ^b   Pilling, Bruce K ^b  

^a CHICAGO STATE UNIVERSITY   (United States)

^b GEORGIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85008853407     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v06n03_01     Document Type: Article

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