A note on applying retail location models in franchise systems: A view from the trenches

Journal of Consumer Marketing

Volumn 15, Issue 2-3, 1998, Pages 290-296

  Schneider, Kenneth C ^a   Johnson, James C ^a   Sleeper, Bradley J ^a   Rodgers, William C ^a  

^a NONE

Author keywords

Fast food industry; Franchising; Location; Marketing strategy; Retailing

Indexed keywords

EID: 0346967247     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769810219152     Document Type: Article

References (16)

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