Conceptualising the link between national cultural dimensions and B2B relationships

Asia Pacific Journal of Marketing and Logistics

Volumn 18, Issue 3, 2006, Pages 173-183

  Terawatanavong, Civilai ^a   Quazi, Ali ^b  

^a MONASH UNIVERSITY   (Australia)

^b UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Business to business marketing; National cultures; Relationship marketing

Indexed keywords

EID: 84986099476     PISSN: 13555855     EISSN: 17584248     Source Type: Journal    
DOI: 10.1108/13555850610675643     Document Type: Article

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