Consumer market research: does it have validity? Some postmodern thoughts

Marketing Intelligence & Planning

Volumn 15, Issue 2, 1997, Pages 54-59

  Thomas, Michael J ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Consumers; Marketing; Postmodernism

Indexed keywords

EID: 84986172559     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710165858     Document Type: Article

References (13)

1. Anderson, W.T. (1992, “Trouble in paradigms: robobuyer versus the blob”, Marketing and Research Today, March, Part 1, pp. 51-7, May, Part 2, pp. 87-94.
2. British Social Attitudes (1996, 13th report, ocial and Community Planning Research, SCPR, Dartmouth Press, (a good example of longitudinal study that allows for good trend analysis).
3. Brown, S. (1995, Postmodern Marketing, Routledge, London, pp. 189-205.
4. Brown, S. (1996, Marketing Apocalypse, Routledge, London. The chapter “Marketing Adidimus” by M.J. Thomas in this book contains the last plea by the author of this paper in defence of modernism.
5. Davidson, M.P. (1992, The Consumerist Manifesto: Advertising in Postmodern Times, Routledge, London.
6. Gabriel, Y. and Lang, T. (1995, The Unmanageable Consumer, Sage, London.
7. Hirschman, E.C. and Holbrook, M.B. (1992, Postmodern Consumer Research, Sage, London.
8. Hutton, W. (1995, The State We’re in, Jonathan Cape, London.
9. John, R. (Ed.) (1994, The Consumer Revolution: Redressing the Balance, Hodder and Stoughton, London.
10. Ogilvy, J. (1990, “This postmodern business”, Marketing and Research Today, February, pp. 4-22.
11. Thomas, M.J. (1996, “Postmodern marketing for dummies”, Occasional Paper No. 96/4, Strathclyde University Department of Marketing.
12. Thurow, L. (1993, Head to Head: The Coming Economic Battle among Japan, Europe and America, Nicholas Brealey, London.
13. Warsaw Voice, Warsaw Voice, SA (1996), Jeffrey Gitomer’s Salesman’s Corner Column, 11 November.