A note on the effect of brand image on sales

Journal of Product & Brand Management

Volumn 12, Issue 4, 2003, Pages 237-250

  Ataman, Berk ^a   Ülengin, Burç ^b  

^a TILBURG UNIVERSITY   (Netherlands)

^b ISTANBUL TECHNICAL UNIVERSITY   (Turkey)

Author keywords

Brand image; Consumer behaviour; Econometrics; Sales forecasting; Sales turnover; Tracking

Indexed keywords

EID: 84986078523     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420310485041     Document Type: Article

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