Some difficulties in predicting new product trial using concept test scores

Journal of Product & Brand Management

Volumn 8, Issue 1, 1999, Pages 50-60

  Dubas, Khalid M ^a   Dubas, Saeed M ^b   Atwong, Catherine ^c  

^a FAYETTEVILLE STATE UNIVERSITY   (United States)

^b UNIVERSITY OF PITTSBURGH   (United States)

^c CALIFORNIA STATE UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Marketing research; Marketing strategy; New Product Development; Product management

Indexed keywords

EID: 33745295388     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429910258002     Document Type: Article

References (9)

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3. Dubas, K.M., Atwong, C. and Mehta, R. (1998), “Limitations of consumer research for new product development”, Review of Business, forthcoming.
4. Gillett, R. (1990), “The top-box paradox”, Marketing Research: A Magazine of Management and Applications, pp. 37-9.
5. Gruenwald, G. (1993), New Product Development, NTC Business Books, Lincolnwood, IL.
6. Gupta, S. and Kohli, R. (1990), “Designing products and services for consumer welfare: theoretical and empirical issues”, Marketing Science, Vol. 9 No 3, pp. 230-46.
7. Moore, W.L. and Pessemier, E.A. (1993), Product Planning and Management: Designing and Delivering Value, McGraw-Hill, New York, NY.
8. Tauber, E.M. (1981), “Utilization of concept testing for new-product forecasting: traditional versus multi-attribute approaches”, in Wind, Y., Mahajan, V. and Cardozo, R.N. (Eds), New Product Forecasting: Models and Applications, D.C. Heath and Company, Lexington, MA, pp. 169-78.
9. Urban, G.L. and Hauser, J.R. (1993), Design and Marketing of New Products, Prentice-Hall, Englewood Cliffs, NJ.