Guest editorial

Corporate Communications: An International Journal

Volumn 12, Issue 4, 2007, Pages

  Powell, Shaun ^a   Balmer, John M T ^a   Melewar, T C ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986067701     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/ccij.2007.16812daa.001     Document Type: Article

References (7)

1. Balmer, J.M.T. and Greyser, S.A. (2006), “Corporate marketing: integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation”, European Journal of Marketing, Vol. 40 Nos 7/8, pp. 730-41.
2. Cornelissen, J.P., Haslam, S.A. and Balmer, J.M.T. (2007), “Social identity, organizational identity and corporate identity: towards an integrated understanding of processes, patternings and products”, British Journal of Management, Vol. 18, S1, pp. 1-16.
3. Foo, C.T. and Lowe, A. (2001), “Corporate identity strategy: empirical analyses of major ASEAN corporations”, Corporate Communications: An International Journal, Vol. 6 No. 3, pp. 137-43.
4. He, H-W. and Balmer, J.M. (2005), “Identity strategies. Identity studies. Multiple perspectives and implications for corporate level marketing”, Working Paper 05/04, Bradford School of Management, Bradford.
5. He, H-W. and Balmer, J.M. (2007), “Identity studies: multiple perspectives and implications for corporate-level marketing”, European Journal of Marketing, Vol. 41 Nos 9/10.
6. Melewar, T.C. (2001), “Measuring corporate visual identity: a multi construct study”, Corporate Communications: An International Journal, Vol. 6 No. 1, pp. 36-41.
7. Westcott-Alessandri, S. (2001), “Modeling corporate identity: a concept explication and theoretical explanation”, Corporate Communications: An International Journal, Vol. 6 No. 4, pp. 173-82.