The art of the ask: Maximizing verbal compliance in telefundraising

Journal of Interactive Marketing

Volumn 14, Issue 3, 2000, Pages 12-40

  Simmel, Leslie L ^a   Berger, Paul D ^b  

^a BENTLEY COLLEGE   (United States)

^b BOSTON UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0038845420     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/1520-6653(200022)14:3<12::AID-DIR2>3.0.CO;2-P     Document Type: Article

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