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Volumn 3, Issue 3-4, 1988, Pages 283-295

Clients’ selection and retention criteria: Some marketing implications for the small C.P.A. Firm

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Indexed keywords


EID: 0041466507     PISSN: 07484623     EISSN: None     Source Type: Journal    
DOI: 10.1300/J090v03n03_23     Document Type: Article
Times cited : (24)

References (6)
  • 2
    • 47649104165 scopus 로고
    • Marketing Strategies for Improving Practice Development
    • George, William R. and Paul J. Solomon, “Marketing Strategies for Improving Practice Development, ” The Journal of Accountancy, Vol. 149, No. 2 (February 1980), pp. 79-84.
    • (1980) The Journal of Accountancy , vol.149 , Issue.2 , pp. 79-84
    • George, W.R.1    Solomon, P.J.2
  • 3
    • 0002408510 scopus 로고
    • A Conceptual Model of Service Quality and Its Implications for Future Research
    • Fall
    • Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry, “A Conceptual Model of Service Quality and Its Implications for Future Research, ” Journal of Marketing, Vol. 49, No. 4 (Fall 1985), pp. 41-50.
    • (1985) Journal of Marketing , vol.49 , Issue.4 , pp. 41-50
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 4
    • 0002869517 scopus 로고
    • Pul-eeze! Will Somebody Help Me?
    • February 2
    • Parasuraman, A., Valarie A. Zeithaml, and Leonard L. Berry, “Pul-eeze! Will Somebody Help Me?”, Time, February 2, 1987, pp. 49-57.
    • (1987) Time , pp. 49-57
    • Parasuraman, A.1    Zeithaml, V.A.2    Berry, L.L.3
  • 6
    • 84952488932 scopus 로고
    • Internal Marketing —Key to a Successful Professional Service Marketing Program
    • Fall/Winter
    • Winston, William J., “Internal Marketing —Key to a Successful Professional Service Marketing Program, ” Journal of Professional Services Marketing, Vol. 1, Nos. 1/2 (Fall/Winter 1985/86), pp. 15-18.
    • (1985) Journal of Professional Services Marketing , vol.1 , Issue.1-2 , pp. 15-18
    • Winston, W.J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.