Factors affecting the choice of channels: Online vs. Conventional

Journal of International Consumer Marketing

Volumn 14, Issue 2-3, 2002, Pages 137-152

  Tse, Alan C B ^a   Yim, Frederick ^a  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Bookstore; Channel choice; Hong Kong; Online and conventional channels

Indexed keywords

EID: 84986042313     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v14n02_07     Document Type: Article

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