Strategic marketing by change agents in Poland: the case of domestic marketing consulting firms

Marketing Intelligence & Planning

Volumn 18, Issue 5, 2000, Pages 247-255

  Merrilees, Bill ^a   Serenty, Marek ^b  

^a UNIVERSITY OF NEWCASTLE   (Australia)

^b NONE   (Poland)

Author keywords

Consultants; Marketing management; Marketing strategy; Poland

Indexed keywords

EID: 84986014791     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500010343946     Document Type: Article

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