The new front for the battle of the cola brands: Central and Eastern Europe

Journal of Global Marketing

Volumn 10, Issue 2, 1996, Pages 97-99

  Lascu, Dana Nicoleta ^a  

^a UNIVERSITY OF RICHMOND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986105350     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v10n02_06     Document Type: Note

References (2)

1. “Coke’s Great Romanian Adventures,” The New York Times, February 26, 1995, Section 3, pp. 1, 10.
2. Discussions with Jeff Arpan and Brad Shaw.