How familiar characters influence children's judgments about information and products

Journal of Experimental Child Psychology

Volumn 128, Issue , 2014, Pages 1-20

  Danovitch, Judith H ^a   Mills, Candice M ^b  

^a UNIVERSITY OF LOUISVILLE   (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Advertising; Children; Consumer behavior; Media; Reliability; Trust

Indexed keywords

ADVERTIZING; CHILD PSYCHOLOGY; CONSUMER ATTITUDE; DECISION MAKING; FEMALE; HUMAN; MALE; PRESCHOOL CHILD; PSYCHOLOGY; RECOGNITION; TRUST;

ADVERTISING AS TOPIC; CHILD, PRESCHOOL; CHOICE BEHAVIOR; CONSUMER BEHAVIOR; FEMALE; HUMANS; JUDGMENT; MALE; PSYCHOLOGY, CHILD; RECOGNITION (PSYCHOLOGY); TRUST;

EID: 84904422763     PISSN: 00220965     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jecp.2014.06.001     Document Type: Article

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